Our News

Thank you to everyone who made Big Rapids Beginnings & Pocket Park 2017 a success!






Posted on February 24, 2017




Pictured above left to right: Mark Brejcha, Tyler Schuberg, Bill Semar, and Joan Kotowski.


The Schuberg Agency is proud to sponsor Boys and Girls State through the American Legion Post 98. Boys and Girls State are educational programs sponsored by American Legion Departments across the country to help young men and women lean about government and how it works. The motto is “Learning by Doing”. The goal is to facilitate the learning process by giving the citizens of Boys and Girls State the opportunity to govern themselves and to run their own state.

Thank you to the American Legion Post 98 for making Boys and Girls State Possible!

Posted on February 23, 2017

Regional Insurance Carrier Welcomes Michigan Agency Partner




Frankenmuth, MI – Frankenmuth Insurance is proud to announce the appointment of Schuberg Insurance Agency of Big Rapids to its agent network. Schuberg Insurance Agency joins an elite group of independent insurance agencies from 15 states who proudly feature Frankenmuth Insurance as one of its personal and commercial insurance carriers.

“Frankenmuth Insurance is very selective in its appointment process,” said John Benson, CEO of Frankenmuth Insurance. “Schuberg Insurance Agency exemplifies all the qualities we seek when we look to partner with an agency, and we are very excited to begin working with Rex and Tyler Schuberg, and their staff.”

For nearly 75 years, the Schuberg Insurance Agency has been helping Michigan families and businesses protect what matters most through insurance products and solutions. Locally owned and operated, the agency has served as an active member of the Big Rapids community since 1945.

About Frankenmuth Insurance

Frankenmuth Insurance has been providing peace of mind for families and businesses for nearly 150 years. Because insurance is both complicated and critical to people’s lives, we work exclusively with independent agents to provide business, home, auto and life insurance policies. With more than 600 employees, we are headquartered in Frankenmuth, Michigan, and offer insurance products in 15 states. Frankenmuth Insurance is financially sound, with more than $1 billion in assets and an A.M. Best rating of “A” (Excellent).

Posted on February 7, 2017

Tyler Schuberg of the Schuberg Insurance Agency is being recognized for his outstanding year in 2016 with Auto-Owners Life Insurance Company.

Tyler was #27 of 20,000 agents producing Life Insurance, Long-Term Care and Annuities nationwide for Auto-Owners Life Insurance Company in a calendar year. Auto-Owners, a Fortune 500 Company, currently has over 20,000 authorized agents. Tyler has been named an Auto-Owner’s President’s Club award winner in both 2013 and 2015 for achieving top 25 status nationwide.

Posted on February 7, 2017

Thank You Mecosta County for Voting us the #1 Insurance Agency in the area!

The Schuberg Insurance Agency would like to thank our insureds for servicing all of their insurance needs. If you are interested in Life Insurance, Disability, Long-term Care, or Annuities with a Guaranteed Interest Rate, contact Tyler at the Schuberg Agency.

Posted on December 14, 2016

Happy Holidays! from all of us at the Schuberg Insurance Agency in downtown Big Rapids.

Posted on December 3, 2016

Bonnie Morris has specialized in personal insurance and has been a licensed agent with the Schuberg Insurance Agency since 1997. Born and raised in Howard City, Bonnie has been a huge part of our Schuberg Agency Family. Through her caring nature, Bonnie has provided financial security for our local community for 19 years. The Schuberg Agency would like to say “ Thank You” to Bonnie Morris for her years of dedication and hard work. We wish the best for Bonnie and her husband Rick Morris.

May you enjoy Christmas Bingos and your Grandchildren as much as we enjoyed working with you!

Posted on November 3, 2016


Dynamite the Clown has been in 58 consecutive Ferris Homecoming Parades!! If you have any pictures, PAST OR PRESENT, please email them to: info@schubergagency.com.

Dynamite Thanks You!!!!

Posted on July 12, 2016

Thank You Pat and Matt Currie for everything you do to make the Local Celebrity Harness Race a success.





18th Annual Celebrity Harness Race held at the Mecosta County Fairgrounds on July 12th 2016 in Big Rapids, MI. Tyler Schuberg was the driver of The Might Oden.




Horse sponsored by Carl Schuberg Memorial at the Seventh Race – Three Year Filly Pace on July 13th 2016. Race held at the Mecosta County Fairgrounds. Driver of Walk Two Moons was Brad Kramer.

Posted on March 23, 2016



Schuberg Insurance Agency would like to welcome Emily Robison to our Service Staff! Emily Robison was born and raised here in Big Rapids. In 2001, Emily began her career as a small business owner with two stores in Florida and then one store in Michigan. After 15 years as an entrepreneur, Emily has decided to try her hand at something new – insurance! Emily has enjoyed her time as a member of the Big Rapids Zonta Club, Big Rapids Jaycees, Chamber of Commerce, Downtown Business Association, Friends of the Charles E. Fairman Pool, Athletic Advisory Board for FSU, and Well Red Book Club. Emily is officially a part of the Schuberg Agency Service Staff! Make sure to stop in and say “HI” to Emily as we welcome her to the Schuberg Agency!

Posted on April 29, 2015

The Schuberg Insurance Agency, an Independent Agency established in 1945 by Alice Schuberg , has announced the promotion of Tyler Schuberg as its new President. Tyler just celebrated his 11th year with the agency and he is the Fourth Generation of Schuberg’s to lead the agency into the future. Tyler and his father Rex, who will remain as CEO, are the only Father and Son from Michigan to have both earned Presidents Club recognition as the top 25 agents in the country for life, disability, and annuity sales. This year the Schuberg Agency ranked 30th in home/auto/umbrella/RV’s sales and 19th in life/disability/annuity sales for all Michigan Auto-Owners Agents. For 2015, Tyler is currently ranked 12th out of 19,000 agents in the country for life/disability/annuity sales with Auto-Owners.

Tyler is a Certified Insurance Counselor, a graduate of Ferris State University, and an active member in the Big Rapids Community. His Grandfather, Carl Schuberg, joined the agency in 1945 having returned from serving our county as a Marine in WWII.

“With an experienced staff at my side, I am looking forward to continuing the professional and caring manner in which we conduct business to serve the Big Rapids area and surrounding communities”
Tyler Schuberg

Posted on January 26, 2015

Thank You Mecosta County for Voting us #1

Schuberg Insurance Agency: Community Driven • Policyholder Focused • Education Based

Irish Festival

The Schuberg Insurance Agency was a major sponsor for the inaugural Big Rapids Irish Festival in 2014. Tyler Schuberg was the event chair and is pictured above with the Irish Festival Committee. All proceeds benefit St. Mary’s Catholic School.



Pocket Park

In 2014, The Schuberg Insurance Agency partnered with Auto-Owners Insurance, to Sponsor summer long music at pocket park. During each week of music, non-profit groups are recognized and given a chance to speak to the community.



Donating to the Troops

Rex Schuberg was recognized for contributions made to send Jerky to our troops overseas. He received a flag that was flown over Kandahar Airfield, Afghanistan.

Posted on January 1, 2015

Tyler Schuberg of the Schuberg Insurance Agency achieved the President’s Club distinction with Auto-Owners Life Insurance Company for 2015. The President’s Club honors the top 25 producing Life, Annuity, Long-Term Care, and Disability agents nationwide for Auto-Owners Life Insurance Company in a calendar year. Tyler finished 21st out of 20,000 Auto-Owners agents in the nation and finished 3rd in the state of Michigan. In 2013, Tyler and Rex became the first father son duo to achieve President’s Club Honors in Michigan. In 2015, Tyler and Rex became the first father son duo in the history of Auto-Owners to have multiple President’s Club Awards. Auto-Owners, a fortune 500 company, is celebrating its 100th anniversary this year and the Schuberg Agency has proudly represented them for over 70 years!

Posted on January 28, 2014

Tyler Schuberg, Class of 1995

2014 Alumni Showcase Summary:

What did your education at St. Mary School mean to you? Benefits, strengths…

St. Mary School provided me with an excellent foundation of faith and education. This foundation helped set core values that have brought me success in business and my personal life. I also honed my football skills on the playground of St. Mary School, and I was given an opportunity in college as the starting tightend for Ferris State University.

What fields of employment have/ are you involved in?

I currently sell insurance at the Schuberg Insurance Agency. Our agency was established in 1945, and I am a 4th generation insurance agent. In 2013, I was 18th out of 19,000 agents in the nation for life and annuity sales with Auto-Owners Insurance.

What community/church activities are you active in?

The St. Mary School and the Big Rapids community have been very good to me. I want to give back to ensure future generations have the same opportunities that I had growing up. I have served on the St. Mary School Board for the past three years, and I am the current Chairman of the Board. I have also served our community by being a past president of the Big Rapids Jaycees, Board Member of the Chamber of Commerce, Board Member of the Downtown Business Association and have also contributed to many other civic groups in our community. I owe a lot to my foundation at St. Mary School.

Posted on January 28, 2014

Thank You Mecosta County for Voting us #1!

Schuberg Insurance Agency: Community Driven • Policyholder Focused • Education Based



In 2013, The Schuberg Insurance Agency, partnered with Auto-Owners Insurance, to sponsor summer long music at pocket park. The Schuberg Agency commissioned Robert Barnum to build “Sign Boy”. During each week of music in Pocket Park, non-profit groups were recognized, given a chance to speak to the community, and treated to a lunch. The Schuberg Agency and Auto-Owners are proud to announce sponsorship of music in 2014!

Posted on December 28, 2013

PRESIDENT’S CLUB DISTINCTION

Tyler Schuberg of the Schuberg Insurance Agency has achieved the President’s Club distinction with Auto-Owners Life Insurance Company for 2013. The President’s Club honors the top 25 producing Life and Annuity agents nationwide for Auto-Owners Life Insurance Company in a calendar year. Auto-Owners, a Fortune 500 Company, currently has over 19,000 authorized agents. Tyler finished 18th out of 19,000 agents in the nation and #3 in Michigan. Rex Schuberg is also a former President’s Club Award winner. With this being Tyler’s first President’s Award, Rex and Tyler are the first father and son to reach this achievement in the State of Michigan

The Schuberg Insurance Agency would like to thank our insureds for servicing all of their insurance needs. If you are interested in Life Insurance, Disability, Long-term Care, or Annuities with a Guaranteed Interest Rate, contact Tyler at the Schuberg Agency.

Posted on January 28, 2013


Schuberg has won this prestigious award back to back years. We are thankful to be recognized for our outstanding service and quality of work.

Posted on October 24, 2012



To Tyler from Rex:
“If you strive to be the best, continued education and a degree as a Certified Insurance Counselor are non-optional.” Alice Schuberg, my Grandmother and Founder of the Schuberg Insurance Agency, had this message instilled in her by Woodbridge Ferris. This same message resounds today with my son Tyler’s recent accomplishment and designation as a Certified Insurance Counselor.

Congratulations!

Dad

Posted on April 12, 2012

Favorite Boss: Rex Schuberg

Rex Schuberg is an industry leader in providing quality efficient service to his insureds. His service oriented outlook is reflected in his sales and service staff at the Schuberg Insurance Agency. As a boss, Rex not only rewards his staff for success but creates an environment for his staff to succeed by providing educational and training tools. We are very fortunate to have his example of service, his Certified Insurance Counselor wisdom, and his HUMOR to enrich our everyday life. Congratulations Rex on being voted favorite boss!

Favorite Secretary: Nedra Neumann

At the Schuberg Agency, Nedra has brought a smile to our phones and front entrance. Nedra performs many tasks such as accounting and technical support, but her favorite is answering a phone call with a smile. She is a big reason why the Schuberg Insurance Agency is able to provide the quality of service ex- pected by our insureds. Congratulations Nedra on being voted favorite secretary!

From all of us at the Schuberg Insurance Agency! Thank you to all of our insureds who have made this possible and we look forward to providing you excellent service with all of your insurance needs!

The Schuberg Agency is a Total Quality Agency Only 1% of Independent Agencies have achieved Total Quality Agency status.

Call Today and See Why We Are Mecosta County’s, 2011 People’s Choice for Insurance!

Posted on March 2, 2012

“The Rest of the Story”


Old Main Burns – February 21, 1950

The picture above captures the fire to Ferris Institute which started at approximately 5:15 p.m. on 2/21/50. Only seconds after this picture was taken, the tower engulfed in flames, crashed with a thundering roar. Four students were injured in the blaze and the estimated damage was $450,000. Ferris Institute was insured at the time by four local agencies: the Schuberg Agency, the Hagadone Agency, the Eldridge Muchler Agency and the Pangborn Agency. Tom Freeland was the Fire Chief of the Big Rapids Fire Department at the time and Byron Brophy, who later had a hall named after him, was the President of FSC . No cause was ever determined for the blaze, although a disgruntled student was suspect since final exams were set for the next day. Other schools, including Michigan State, University of Michigan, and Central Michigan University, assisted Ferris State College in getting back into operation within ten days. The local Lions Club and the Red Cross assisted authorities in helping the students. As a result of the fire, Governor Williams appropriated $579,000 eight days later to install sprinkler systems in all the State’s mental hospitals.

Other news stories of the day included information on Mecosta County’s Polio Drive, while the Big Rapids Theater advertised “The Doctor and The Girl” tarring Glenn Ford and Janet Leigh, and the “Sands of Iwo Jima” starring John Wayne.

February 21, 1950

Posted on February 15, 2012

Tyler Schuberg ranked in top 1 percent of life, health and annuity insurance sales

Article written by the Pioneer Newspaper. – February 15th, 2012

BEST OF THE BEST: Tyler Schuberg (center) was recognized by Auto-Owners Insurance as 48th out of more than 19,000 agents for life, health and annuity insurance sales. Pictured (from left to right) are Cathy Adcock, Auto-Owners Insurance regional vice president for West Michigan; Schuberg; and Jeff Harrold, Auto-Owners Insurance chairman and CEO. (Pioneer photo/Jonathan Eppley)

BIG RAPIDS — Tyler Schuberg, of the Schuberg Insurance Agency, was recognized by Auto-Owners Insurance as one of its top life, health and annuity insurance sales agents in the U.S.

Schuberg ranked 48th out of more than 19,000 agents in 26 states. The award is based on total sales, said Jeff Harrold, Auto-Owners Insurance chairman and CEO.

“Tyler finished 48th, which is at the very top of the top 1 percent of all agents,” Harrold said during a visit to Big Rapids on Wednesday. “To finish in the top 50 is a real credit to Tyler and the Schuberg Agency. … It’s based on consistent sales and the Schuberg Agency has done that for years.

“Life insurance sales are a tough thing to do, because no one wants to face the fact that they’re dealing with their own mortality, but it’s a big thing that everyone needs. Tyler and the Schuberg Agency has done a great job on it.”

Honored by the recognition, Schuberg thanked his clients for holding their insurance policies with his family’s insurance agency.

“It is an honor to be recognized by the company because it shows their appreciation for your hard work, not only the hard work I’ve done individually but the work of our staff as well. It’s a honor not only for myself, but everyone at the Schuberg Insurance Agency,” Schuberg said. “I’d like to thank everyone who has taken out a life insurance policy with us and I look forward to doing business with other people and meeting their life insurance needs.”

Posted on January 24, 2012

Thank You Mecosta County for voting us #1!

The Schuberg Agency is a Total Quality Agency – Only 1% of Independent Agencies have achieved Total Quality Agency status.

Congratulations Rex on being voted favorite boss!

rex scuberg people's choice mecosta county favorite bossRex Schuberg is an industry leader in providing quality efficient service to his insureds. His service oriented outlook is reflected in his sales and service staff at the Schuberg Insurance Agency. As a boss, Rex not only rewards his staff for success but creates an environment for his staff to succeed by providing educational and training tools. We are very fortunate to have his example of service, his Certified Insurance Counselor wisdom, and his HUMOR to enrich our everyday life.



Congratulations Nedra on being voted favorite secretary!

nedra people's choice favorite secretary 2011 mecosta countyAt the Schuberg Agency, Nedra has brought a smile to our phones and front entrance. Nedra performs many tasks such as accounting and technical support, but her favorite is answering a phone call with a smile. She is a big reason why the Schuberg Insurance Agency is able to provide the quality of service expected by our insureds.





From all of us at the Schuberg Insurance Agency!

Thank you to all of our insureds who have made this possible and we look forward to providing you excellent service with all of your insurance needs!
Call Today and See Why We Are Mecosta Counties, 2011 People’s Choice for Insurance: 231-796-5881

Posted on January 6, 2012

Carl Schuberg

April 20, 1928 – December 30, 2011

Carl’s Life Story

A true visionary, Carly Schuberg was a leader within the community he loved. A self-reliant and hard working man, like his family before him, he strived to live within the integrity for which his family stood. Gone, but never to be forgotten, he will remain in the hearts of many.

Born Carl M. Schuberg, “Carly”, on April 20, 1928, he was one of three sons born to Carl A. and Alice M. (Stephenson) Schuberg in Wyoming, Michigan. An exciting time in our nation’s history, the Roaring Twenties redefined the culture of America while the entertainment industry reached new heights. The discovery of Penicillin forever changed the field of medicine; the legendary baseball players captured the attention of many while the nation was on the threshold of the Great Depression.

Carly grew up in Colfax Township, Michigan alongside his brothers, John and Shirley. Together they shared boyhood adventures on their family farm, but more importantly; Carly learned a strong work ethic on the farm. He attended the local schools and during high school played on the football team. The very day his father was able to break away to attend one of his games, Carly was unfortunately knocked out, but it didn’t deter him from coming back into the game.

From the age of 16, Carly was a member of the National Guard. With the onset of World War II, he left his education behind at the age of 17 to join the U.S. Marines. As a Private First Class, he served with the K Company, 3rd Battalion in the Philippines. Following his honorable discharge from service, he went on to complete his high school education. Throughout the years, Carly continued to be a member of the National Guard. In later years, he was involved in the Guard’s mission during the Detroit race riots, and with his usual sense of humor; he could never comprehend why people rioted over a horse “race”.

Carly’s return home after the service was an exciting time in his life. Not only was his career underway, he enjoyed the excitement that filled the air at the war’s end. In 1946, Carly joined his mother in the family business, the Schuberg Agency. Built upon moral standards, his mother began the insurance agency in 1945 with a forthright pledge to protect the financial security of area businesses and families. His uncle, Ezra Stephenson, joined the firm as a real estate broker, which added to the many ways the agency served the community. Carly’s mother taught him well. Known for her integrity, she was a large influence in Carly’s successful business career and community minded- spirit. Always the hard worker, Carly continued his love for farming and had hopes of returning to it one day.

His life was forever changed when he met a pretty young girl roller skating at the local armory. Carly was introduced to Kathleen “Katy” Hurst by his friend and her bother, Bill. They began dating and fell in love. Although they eloped on April 1, 1949 (April fool’s Day), they were later married before family and friends in a beautiful ceremony at St. Mary’s Catholic Church.

Soon after making a home together, Carly and Katy began a family of their own. With three children to share their love, they welcomed their daughter Carlleen, their son Rex, and their youngest daughter Linda. Over the years they also enjoyed the companionship of three beloved dogs: Trixie, Thor, and Lar-C who were an active part of their family.

In addition, Carly became a member of the Immanuel Lutheran Church in Big Rapids. He also enjoyed his ski trips with Katy, but his most memorable trip was to Sweden where he reunited with family; this was a highlight in his life. However, one of the greatest joys in his life was after retirement when he went back to farming. Farming was in his blood and brought joy to his heart.

Posted on December 26, 2011

There are four events that should trigger a review of your policy:

  1. When your policy comes up for renewal
    Don’t just automatically send a check to your insurance company. Take the time to review your coverage and call your agent with any questions or concerns that you may have regarding your homeowners insurance. Ask yourself the following questions:

    • Has the company made any changes in coverage since last year?
    • Does my policy now include a separate deductible for risks like hurricane or hail?
    • Should I raise the deductible to save money?
    • Am I taking advantage of all available discounts?
    • Do I need to raise the amount of coverage for liability, personal possessions or the structure?
    • Should I comparison shop for a cheaper rate?
    • Do I need flood, earthquake or an umbrella policy?
  2. Major purchases or alterations/improvements to your home
    If you have made any major purchases, make sure that you have the proper coverage. And, don’t forget about gifts. If you have received a diamond engagement ring or if a member of your family has bought you expensive artwork or a computer, talk to your agent about either increasing the amount of insurance you have for your personal possessions or purchasing a floater/endorsement for these items. A floater will give you higher and broader coverage for these items than you have under your homeowners policy.If you have made major improvements to your home, such as adding a new room, enclosing a porch or expanding a kitchen or bathroom, you risk being underinsured if you don’t report the increase in square footage to your insurance company. Don’t forget about new structures outside of your home. If you have built a gazebo, a new shed for your tools or installed a pool or hot tub, you need to speak to your agent. Keep receipts and records in case you need to forward copies to your company.
  3. You have made your home safer
    If you have installed a state-of-the art fire/burglar alarm system or upgraded your heating, plumbing or electrical system, make sure that your insurance company knows about these improvements. You may qualify for a discount.
  4. Major lifestyle changes
    Marriage, divorce, or adult children who move back into the family home, can all affect your homeowners insurance. When people move in or move out, they take their belongings with them. And you may need additional coverage if there is a sizable increase in the value of the belongings in your home.Starting a home-based business can also trigger changes in your coverage. You will need to get additional coverage for business liability and equipment. If the business is your primary source of income, you may need a Businessowners Package Policy (BOP). You may also need professional liability coverage, which is excluded under in-home business and businessowners policies. For more information, see Business Insurance.

Courtesy of Insurance Information Institute

Posted on March 18, 2005

Alice Schuberg started the Schuberg Insurance Agency in February of 1945. This year marks the 60th anniversary and also introduces the Fourth Generation of Schubergs providing insurance protection for the Greater Big Rapids Area. Shown from Left to Right are Carl Schuberg, Tyler Schuberg, and Rex Schuberg. Tyler is a 2004 graduate of FSU with a BS in Business. He has completed State Licensing for both property and life insurance needs. While Carl is retired, both Rex and Tyler are committed to keeping Alice’s pledge to provide a choice of companies, fair rates, and prompt claim service when the need arises. We would like to thank all of our policyholders who have helped establish our agency as the number one choice for both personal and commercial insurance needs.